Licensing agreement signed with Jeckerson
A new beachwear range
At Pitti Uomo, Jeckerson presented a new beachwear range created in collaboration with Canepa. It is a new project including clothes for in and out of the water with colours, prints and patterns inspired by the Algarve, the elegant and chilled Portuguese riviera. All of this with a new logo: a button with a J at its centre. Jeckerson’s Assistant Director, Gianmaria Argentini said, “We decided to work with Canepa because we believe that it is one of the most competent and cutting-edge companies in the sector”. As well as clothing production, the agreement (March 30, 2014) also involves distribution via Canepa’s sales network, initially in Italy, followed by plans to expand abroad. Jeckerson is the latest prestigious name to join the group of brands which have entrusted production and distribution to the Como-based company.