Fashion and sustainable innovation
Feedback on experience at Pitti Uomo n. 92
Figures from various links in the fashion supply chain came together to discuss a number of burning issues: Luca Orioli from the Adidas Group, Alfonso Saibene Canepa from Canepa spa, Simona Montemari from Vibram spa, Paola Azzi from Radici Group and Doriana Marini from Dienpi srl. The gathering was organised for the presentation of the book “Neo-materials in the Circular Economy – Fashion”, compiled by Marco Ricchetti for Edizioni Ambiente in collaboration with sustainability-lab.net. The meeting highlighted the fact that in just a few years an enormous leap forward has been achieved in reducing the environmental impact of the fashion industry. Alfonso Saibene Canepa spoke about the reduction in harmful chemical substances and the innovations which prevent microplastics being released into the water system. Paola Azzi explained how an overarching approach to company processes which focuses on measuring impacts can help in the selection of new, more eco-friendly materials. Simona Montemari discussed the ambitious but achievable objective of maintaining high technical performance by using recycled materials and how a different approach to design can give rise to novel ways of reducing and reusing waste materials. Doriana Marini showed that collaboration between local companies can offer new opportunities to recycle materials. And finally, Luca Orioli spoke about Adidas’ experience working alongside the NGO Parley for the Oceans, demonstrating that a visionary project can turn into a large-scale commercial success, with a predicted production of a million pairs of running shoes thanks to the collection of 11 million plastic bottles which were polluting our oceans. Projects and practices which would have been unthinkable just a decade ago are now being implemented.