A book on sustainability in fashion
SAVEtheWATER Kitotex® among the most noteworthy case studies
The second volume in the series “Neo-materials in the Circular Economy” (edizioni Ambiente) cites SAVEtheWATER Kitotex® - the process developed by Canepa, in collaboration with CNR-ISMAC Biella, which helps to dramatically reduce the level of harmful substances released into the environment and the amount of water consumed in textile thread production processes – as one of the most interesting case studies regarding research into new materials for a more sustainable fashion industry. The book - compiled by Marco Ricchetti in collaboration with Blumine srl and sustainability-lab.net and published in two editions, in Italian and English, with a preface by Claudio Marenzi, President of Pitti Immagine – will be presented on 18 May at the Triennale di Milano event, along with the entire series available in bookshops from this month. This volume places a great deal of focus on the entire production chain, demonstrating that, in the words of Claudio Marenzi, “Italian fashion is not only beautiful and creative, but is also at the cutting edge in terms of materials and sustainable manufacturing”. And fashion which is able to combine environmental protection and innovation has always been a top priority for Canepa, which has now been developing ecological patents for ten years and continues to invest in this area. As well as developing the SAVEtheWATER-Kitotex® project, which enables a 90% reduction in water and energy consumption, Canepa was the first textile company in the world to sign up to the Greenpeace Detox campaign for the elimination of harmful substances from production processes in order to achieve a cleaner and more sustainable fashion industry for people and the environment.