Agreement between Canepa and Candiani Denim
The SAVEtheWATER-Kitotex® patent conquers the denim sector
Canepa has signed an agreement with Candiani Denim for the licensed use for the SAVEtheWATER-Kitotex® patent. Known as “The Greenest Mill in the Blue World” and market leader in Italy, Candiani Denim, along with Italdenim, which was the first to adopt the innovative patent, represents around two thirds of ‘Made in Italy’ denim production. Indeed, it was the results achieved by Italdenim which underlined the value of the process perfected by CanepaEvolution in collaboration with CNR-ISMAC Biella. Thanks to SAVEtheWATER-Kitotex®, Italdenim achieved significant annual savings totalling 60 million litres of hot water, 60 tonnes of polyvinyl alcohol (PVA) and around 40 tonnes of fixatives and similar substances. Canepa’s commitment, supported by the strategic decisions of Italdenim and Candiani Denim, highlights the awareness within the sector of the need to adopt good practices in industrial processes in order to save water, energy and CO2. The elimination of PVA means that the dissolved plastics which companies release into our seas and oceans do not end up in our bodies in the form of toxic substances via the food chain and other mechanisms which closely connect humans to the ecosystems in which we live and which have a pivotal impact on our health.