Company

Prima MU: success for the Milan fair

Autumn/Winter 2017 pre-collections on show

Excellent results at the conclusion of Prima Milano Unica, the MilanoUnica salon dedicated to Made in Italy pre-collections of high fashion textiles and accessories for Autumn/Winter 2017. Numbers doubled compared to the same event in 2015: over 1400 firms visited Prima MU at the Fieramilanocity site; an important occasion for Canepa and an opportunity to present its finest fabrics for men's and women's collections. Hand-printing, exquisite finishes and double-face effects characterise the collections, which represent the very best of the firm’s creativeness: inspiration comes from sixties and seventies architecture and rock music, with its British/Scottish flavour and cool yet sporty style. Prima MU precedes MilanoUnica, the Italian salon dedicated to fine textiles for mens and womenswear, which will take place from 6 to 8 September, this year with a brand new format and a new venue at the Rho exhibition centre.

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Published on 12 July 2016

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