Sustainability as a value of Made in Italy products
Eurojersey hosts the Antia convention
The Italian company Eurojersey is known around the world for its ability to express the style, innovation and quality inherent to Made in Italy products with its patented Sensitive® Fabrics. On 13 May, it hosted the Spring Antia convention (National Association of the Technical Clothing Industry) under the title “Sustainability as a value of Made in Italy products”. Antia chose the headquarters of Eurojersey for this highly topical debate because, back in 2007, the company launched the SensitivEcoSystem® programme, aimed at saving resources and raising awareness about protecting the environment. Thanks to the high level of speakers, the convention provided a great opportunity to examine the complex issue of sustainable production in the textile industry. The debate was opened by Alberto Gregotti, the President of Antia and Andrea Crespi, General Manager of Eurojersey and the sustainability representative of Sistema Moda Italia. Joining them in the round table, moderated by Marc Sondermann, Director of Fashion Magazine, were Luca Buttarelli, Commercial Director for Italy of Cotonificio Albini, Gianluigi Candiani, CEO of TRC Candiani S.p.A., Claudio Marenzi, President of Herno S.p.A and President of Sistema Moda Italia and Consorzio Classico Italia, and Alfonso Saibene Canepa, member of the board and Supply chain manager of Canepa spa. The special guest was the fashion guru David Shah, editor of View Textile Publications. The panel was made up of business leaders and high-end managers with extensive experience in the textile sector and a common goal of achieving sustainability through traceability in the supply chain, in order to give innovative added value to the end product. The convention provided a multi-faceted and long term view of the sector, faced with continually evolving consumers who are no longer satisfied by buying even high-end branded products, but are looking for items made in accordance with the latest standards of ethical and environmental responsibility. Fulfilling these emerging requirements means being in tune with people’s changing lifestyles and preferences and tapping into a long-lasting source of business. This is an aspect which really can make Made in Italy products stand out and help them compete with other markets.