Sustainable Fashion in Copenhagen
Three events, from May 10-12
Three days dedicated to fashion and environmental sustainability: from May 10-12 the Copenhagen Concert Hall was transformed into an attraction for all decision makers in the fashion industry and for those who, in the textile industry, work to reduce the environmental impact of production and manufacturing. Such is the case for Canepa, which was present at each appointment to share its programs and activities in the field of sustainability, interacting with the major players at the international level. The first scheduled event was the SAC Full Membership Meeting, an annual meeting during which several updates were provided on the development of the HIGG index, on the SAC strategic plan, and on specific projects: face to face meetings, consumer social and labour convergence project. The following day “Planet Textiles” took place, an event which saw the participation of brand leaders, buyers, companies, consultants, and politicians. Speakers included: Cyrus Wadia, VP of Sustainable Business & Innovation at Nike; Zheng Jian, Office for Social Responsibility at China National Textile & Apparel Council; Michael Beutler, Director of Sustainability Operations for Kering; and Cecilia Brannsten, Project Manager for H&M. The event took place one day before the Copenhagen Fashion Summit which, with more than 1,200 participants from over 50 countries, is the largest non-profit meeting on sustainability in the fashion industry in the world. Organized by the Danish Fashion Institute, the summit’s fil rouge was the concept of “responsible innovation”: the purpose of bringing together the industry’s major international players, each of which shared their knowledge and ideas regarding new and sustainable solutions, was to help inspire, motivate, and provide tools for implementing a sustainable mentality and creating a better future for the fashion industry. For Canepa, the only Italian textile company to participate, it was an occasion to present the results and developments of its “SAVEtheWATER®” project, which, using a natural, non-toxic, biocompatible, and biodegradable substance obtained from the chitin in the exoskeleton of crustaceans, permits a 90% reduction in water consumption and a 90% reduction in energy consumption, as well as the total elimination of pollutants. And that’s not all. The meetings in Copenhagen were also useful in helping to understand how and according to what priorities the global fashion industry’s awareness is developing in regard to its own environmental responsibilities. For Canepa, the meetings and debates confirmed that it is a true protagonist in the epic changes taking place throughout entire fashion industry.
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